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Hi, I'm
Zoe Li
A PRODUCT DESIGNER
I like crafting enjoyable experiences for people 💜
SELECTED WORK
work
From Friction to Function: Boosting Appointment Bookings
Feature Improvement | Case Study
Streamlining Freddie’s Onboarding for Treatments
Feature Design | Case Study
LifePlan's White Label Design System
Design System | Case Study
User Research Repository
DesignOps | Case Study in Notion ↗️
Driving Patient Engagement & Behavioural Change
Feature Design | Case Study
Peach Review
iOS App Concept | Case Study
Music Player App
UI & Interactive 3D Design
Aritzia
iOS App Concept | UX&UI Design
Lululemon
Web Concept | UX&UI Design
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