a little about me,

Zoe Li
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Freelance Digital Designer

 the journey 

I'm fascinated with innovation and technology. Ever since I was a little kid, I have been greedy for books, especially sci-fi novels. I would stay up late into the night to finish a book that I just cannot put down. I believe the future and technology hold limitless possibilities - that's why I'm always curious and always learning.

Creating visual content in the digital marketing industry has been my profession for 5+ years. From an education in biomedical sciences to a profession in design, I enjoy solving problems, creating effective solutions, as well as using visual solutions to bridge the gap in communication.

I've had opportunities to work with tech startups and became passionate about UI and UX design. I realized being a Product Designer would allow me to make a bigger impact on users and this has led me to pursue a career in UI/UX Design.

I am constantly learning to improve my knowledge and skills in the UX/UI field. Currently, I'm a student at BrainStation for the User Experience Design Diploma program.



Logo Design

Marketing Content

Website Design

UI Design

UX Design (Diploma to be completed Dec 2020)

Certified Interpreter & translator (Chinese/English)

 design tools 

MacBook Pro 



                     Adobe Xd

                     Adobe Illustrator

                     Adobe Indesign

                     Adobe Photoshop

iPad Pro + Apple Pencil 


I'm a bookworm who loves to travel, discover new food, and find exciting adventures along the way.


#Sci-FiLover  #CoffeeAddict  #Potterhead #PartTimePainter

check out my drawings here